Danubius International Conferences, 7th International Conference on European Integration - Realities and Perspectives

Recommendations regarding valuation of the cultural specialty factors in the managerial communication within the Romanian organizations

Sergiu Pirju, Angelica Nicoleta Onea
Last modified: 2012-04-01


Within any organization, the communication plays an important role, practically helping at the progress of all the activities. This is the reason why, at a theoretical level, but also at a practical one, one assigns it a big importance. The problems issued because of an unsuccessful communication (due to status/role, cultural, comprehension differences, disturbances, distortions of messages, etc). They can negatively affect the organizational outcomes. Very important for the understanding of the objectives of the company, but at the same time of the individual and group duties and responsibilities, is the managerial communication. This one induces, in a cultural environment characterized by hierarchy, like the Romanian one, new characteristics that the manager has to keep in mind. To those characteristics, but also to the valuation possibility of the Romanian cultural specific in the managerial communication, is this present article make reference to, anchored on a qualitative analysis, from a critical-interpretative perspective of the synthesis-type data, obtained by the authors, after the analysis of the results of some personal cultural/cross-cultural studies and from other researches.


Key-words: culture, communication, management.