The present study, named From accountability to self-regulation in Romanian media is based on results dissemination for one of the four indicators ( Background, Accountability, Solidarity and Efficiency) interpreted in the qualitative analysis of media self-regulatory system in Romania. The importance of this research topic for both practitioners and researchers in the field, lies in the fact that media self-regulation is a relatively new process, which has not yet reached the collective consciousness of Romanian society. This approach of the accountability indicator aims to obtain an overview of professional responsibility (an important pillar of media self-regulation) in order to create a development framework for a definition of media self-regulation, respectively to discover the relevance of this system implementation in Romania. The qualitative analysis will consider the common perception of journalists on two main themes: professional liability and media self-regulation system. The research methodology applied in this study was based on the qualitative method of in-depth interview. The research will answer the following questions: What journalists understand by professional responsibility? Which are the most important professional values ​​to be respected? Is management important in empowering journalists? Which are the triggering factors involved in the implementation process of media self-regulation in Romania?