Danubius International Conferences, 9th International Conference on European Integration - Realities and Perspectives

Globalization and its impact on contemporary culture

Alexandru Corneliu Arion
Last modified: 2014-04-14


For the last decades, the contemporary society is fussed, inter alia, by globalization. Globalization has inevitably a cultural dimension and a religious one. More than material indicators, the cultural factor can be considered a pivotal one to globalization. The main features of global culture are: lack of memory, universality, uniform technical basis, lack of historical background. There is nowadays a globalization of culture in the sense of complex connexity. Globalization is examined in relation to economy, to technologies (especially with the computerized ones). However, in its essence, globalization renders the state of our world in its entirety. And what this process reveals to us is the fact that man became truly “homo universalae”. The cultural dimension of globalization is unquestionable and more than material coordinates it can be considered a fundamental one of globalization. Globalization lies is the center of modern culture; there are cultural practices which affect the way we understand what culture really means in the modern world. In the context of globalizing scale discussions, the question is whether global modernity gives us a global culture as well. That because many concede that such a culture does not yet exist and probably will never exist. However, it can be argued that there is already such a culture, as anthropologist Ulf Hannerz expressed it already in the 90’s.