Danubius International Conferences, 14th International Conference on European Integration - Realities and Perspectives

The Role of Symbolic, Affective and Instrumental Motives on Habitual Car Use among Romanian consumers

Madalina Balau
Last modified: 2019-04-06


There are several motives that determine frequent car use and existing literature suggests that these might be grouped into three types: instrumental, affective and symbolic motives. The aim of this paper is to adapt and test a scale for measuring the instrumental, symbolic and affective car use motives in Romania and then test the influence of these motives on the habit of driving a personal car. The study was carried on subjects owning a driving license and residing in Galați and Brăila cities, using, thus, a convenience sampling procedure.  The results showed that the scale for measuring car use motives is quite reliable and that solely the affective motives are correlated with the car driving habit, while the symbolic and instrumental motives are not linked to the driving habit. Several practical implications are derived from these findings aimed at policy makers concerned with road transportation and congestion issues.