Danubius International Conferences, 14th International Conference on European Integration - Realities and Perspectives
Branding and Online Communication
Last modified: 2019-04-22
Abstract
Digital communication is nowadays understood as a new ideology, and it is present in our daily lives, from the economic domain up to public branding. The spectacular evolution of the Internet from a simple way of sending and exchanging messages to the main strong and important communication tool, influenced the way brands are communicated. University branding is one of the newest field of brand management where the academic management started and continued to use concepts as online branding and online communication.
