Danubius International Conferences, 16th International Conference on European Integration - Realities and Perspectives
Internet and Public Relations
Last modified: 2021-04-21
Abstract
It is almost universally accepted that the Internet is playing an increasing role in our lives, whether it is information, business communication or relaxation, all are related to technological innovation. It is such a vast, complex and yet permissive environment that it is of great interest to many people. The enormous potential brought in the development of a business, stimulated the emergence and promotion of new concepts, such as e-business and e-commerce. Over time, they have proven to be not only viable electronic alternatives, but also extremely profitable alternatives to the traditional way of doing business or trade. In today's business world, technology is seen as an important catalyst for restructuring business activities and business development strategies. Digital technologies have proven to be the engines of economic growth and competitiveness. The aim of this paper to show how the internet is used in business world.
