Danubius International Conferences, 18th International Conference on European Integration - Realities and Perspectives
The Role of Tour Operators and Tourist Agencies in Promoting a Sustainable and Socially Responsible Tourism
Last modified: 2023-05-03
Abstract
The paper aims to present the honesty of tourist activities and the approach of ethical principles based on basic values in the case of tour operators and tourist agencies, which carry out activities that promote sustainable or socially responsible tourism. Both forms of tourism can influence tourist behavior and promote sustainable and socially responsible tourism practices and products through a range of actions. The applicability part with details on how the values and vision are intended to be highlighted, as well as guidance to the executive staff on ethical standards and how to achieve them, remains a challenge, however.
