Danubius International Conferences, 19th International Conference on European Integration - Realities and Perspectives

Implications of Action Components and Communication in Hybrid Developments

Liviu Marinescu, Gabriela-Elena Sirbu
Last modified: 2024-04-26

Abstract

Hybrid warfare presents a complex, fluid, surprising and chameleonic way of communication and conducting today's belligerence. The form of confrontation makes extensive use of non-kinetic modalities of military as well as non-military engagement. In this vein, psychological, intelligence, informational operations, media operations, propaganda involvement, as well as classic methods of confrontation, where hard power will excel in the confrontation space, will be carried out. The most important non-military forms will be provided by economic and technological potential, both of which are fueled extensively by massive financial support. Even if the objectives of the confrontation are fixed, the methods of deployment will know non-template deployments. All hybrid deployments will exhibit high cloaking capacity, malignant, dangerous cognitive load, and harmful influence on target audiences. The action mechanism consists in the circulation of genuine disinformation and propaganda campaigns towards the opponent. Multiple channels (mediums) will be selected, to saturate the target audience, without leaving them the opportunity to analyze, relate, compare, systematize or make value judgments. The multidimensional approach results in overwhelming target audiences with data, information and messages by using creative, fast-changing and different modes of action compared to previous events of the genre.