Balau, Madalina, Danubius University, Romania

• 12th International Conference on European Integration - Realities and Perspectives - Performance and Risks in the European Economy
  Self-efficacy and Individual Performance – Lessons from Marketing Research
  Abstract
• 13th International Conference on European Integration - Realities and Perspectives - Performance and Risks in the European Economy
  Exploring the link between intention and behavior in consumer research
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• 14th International Conference on European Integration - Realities and Perspectives - Modeling Growth – between Public Policy and Entrepreneurship
  The Role of Symbolic, Affective and Instrumental Motives on Habitual Car Use among Romanian consumers
  Abstract
• 15th International Conference on European Integration - Realities and Perspectives - Performance and Risks in the European Economy
  Can Living Labs Support and Stimulate Innovation in Peripheral and Less Developed Regions?
  Abstract
• 16th International Conference on European Integration - Realities and Perspectives - Performance and Risks in the European Economy
  Dropout Factors for Non-Traditional University Students and Intervention Ideas for Romania
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• 17th International Conference on European Integration - Realities and Perspectives - Green Economy and Sustainable Development
  Sustainable consumption: a systematic review of empirical articles in Romanian context
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• 17th International Conference on European Integration - Realities and Perspectives - The Youth of Today - The Generation of the Global Development
  Promotional Strategies at SC Agricola Bacău S.A.
  Abstract
• 17th International Conference on European Integration - Realities and Perspectives - The Youth of Today - The Generation of the Global Development
  Exploring the influencer marketing business. Case study on The Blonde Salad
  Abstract
• 17th International Conference on European Integration - Realities and Perspectives - The Youth of Today - The Generation of the Global Development
  Persuasion Tactics In Sales Negotiation For Cosmetics
  Abstract
• 17th International Conference on European Integration - Realities and Perspectives - The Youth of Today - The Generation of the Global Development
  Distribution Strategies of Nestlé
  Abstract
• 17th International Conference on European Integration - Realities and Perspectives - The Youth of Today - The Generation of the Global Development
  Persuasion Tactics In Negotiation. Case Study On Life Care
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• 19th International Conference on European Integration - Realities and Perspectives - Modeling Growth – Challenges and Opportunities
  A Comparative Analysis of Online Shopping Trends: Romania, Poland, Hungary, and Bulgaria
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• 19th International Conference on European Integration - Realities and Perspectives - The Youth of Today - The Generation of the Global Development
  Exploring Consumer Experiences and Perceptions in the Online Shopping
  Abstract
• 19th International Conference on European Integration - Realities and Perspectives - The Youth of Today - The Generation of the Global Development
  Analysis of the Marketing Mix and of the Business Model of MOPAN SUCEAVA S.A.
  Abstract