Danubius International Conferences, 6th International Conference The Danube - Axis of European Identity

Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects

Olga Kudinova, Julia Shuleshova
Last modified: 2016-06-07


The article deals with the Latin language borrowings in the modern French language. The functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning latinisms in French language are the clear proof of the importance and vitality of Latin into French society. It was shown that the Latin language has greatly influenced the French cultural memory and common European culture.