Danubius International Conferences, 8th International Conference The Danube - Axis of European Identity

Intercultural Training in Business and Education: the Case of the Danube Region

Hristina Sokolova, Miglena Pencheva
Last modified: 2018-05-22


Objectives: The goal of this paper is to present practical experience in intercultural training in Bulgaria and to outline the main implications from educational and business training perspectives.  

Prior Work: The analysis uses Geert Hofstede’s cultural orientations to analyze two cases of training practices in education and business in the Danube Region. The cross-cultural training took place in 2017 - an international project for intercultural adult education in Danube countries and a human resource management training in an engineering company.

Approach: The main research methods are literature review and observation. Results are analysed using the Geert Hofstede theoretical paradigm. 

Results: Intercultural training is key for successful interpersonal interactions both in mono- and cross-cultural teams. There are recommendations for cross-cultural training design derived from the observation both in business and in education.

Implications: These results could be used for cross-cultural training and research planning. The recommendations could be in favour of practitioners, business trainers, teachers and researchers with interests in development of cross-cultural competence.

Value: Results of this paper shed light on the main characteristics of intercultural training in the Danube Region and could be used as guidance for creating problem-solving practices in business and education, based on cultural values.