Danubius International Conferences, 8th International Conference The Danube - Axis of European Identity

Communicative Features of Online Tourism Discourse

Tetyana Shyliaeva
Last modified: 2018-06-07


The article deals with communicative possibilities of speech strategies and tactics of online tourism discourse. Tourism discourse can be presented in various media spheres – in periodicals, on television, in booklets and reference books, as well as on the Internet. The linguistic means of expressing the communicative strategies and tactics on the Internet sites that advertise tours in the Danube region countries are described.  The article focuses on the persuasive function realized in tourist advertisements and brochures and enumerates a number of strategies and tactics used by travel agents on tourism websites in order to attract people to the places of interest in the Danube region.