Danubius International Conferences, 9th International Conference The Danube - Axis of European Identity

Media Communication in the Southern Bessarabian Region: Linguistic Aspect

Olena Chetverikova
Last modified: 2019-06-17


Contemporary media situation in the Southern Bessarabian region reflects the sphere of various communication types. In this context, it is necessary to consider the main directions in the understanding of the term "media communication", which presupposes interdisciplinary approach. Media communication is connected with the implementation of different socially significant types of interaction, including high information capacity, speed of transmission and replication, availability, possibility of individual use, the influential power of media communication means. Media-linguistic approach aims at the investigation of language functioning in both printed and network media in order to distinguish and specify different media communication types.