The article reveals the role of folk holidays and ceremonies of Ukraine, which have always been an important factor in the formation of historical memory, national identity, and mentality, which have been embodied in most folklore genres through the most diverse artistic forms. The system of folklore traditions, which cover all spheres of life and world perception within the framework of the traditional Ukrainian life system, defined the ethno-mental, moral and reference sphere, which participates in the structuring and evaluation of the surrounding world. They form a national conceptual sphere that contains ethnic preferences and standards of behavior, which allows us to talk about the value attitude to ethnic and family traditions. The article proves that the archetypes of the Ukrainian mentality manifest themselves as symbols in myths, fairy tales, folklore, rites, traditions, and are a generalization of the experience of our ancestors. In national cultures, the fate and historical experience of a certain people, the process of forming the spirituality of the Ukrainian ethnic group, are embodied. Local differences in the ethnocultural traditions of each region of Ukraine are of particular importance, in particular, the ethnoculture of the Danube region is characterized by bright individual features.