Danubius International Conferences, 5th International Conference on European Integration - Realities and Perspectives
The mass communication in the age of the ,,Global Village,,
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Date: 2010-05-14 03:30 PM – 06:30 PM
Last modified: 2010-05-13
Abstract
In this paper we propose to present ways in which globalization, by means of specific action, mass communication, influence the media system in contemporary society. The ways of mass communication in the globalized world are given by the communities and different individuals with different cultural identities, which, through processes of globalization come to consume the same cultural products, promoted by the media, although they are not part of their own cultural system. The influences of the effects of globalization on mass communication generate practices and consumption habits on people who identifie themselves as ,,global villagers,, and the mass media system becomes the engine of action of the major companies operating at the cultural industries.
Key words: globalization, mass communication, mass media system, "global village
