Bucovina, a region where it is also situated the Gura Humorului resort city, is sought by tourists from all over the world, especially in the summer, for visiting the famous monasteries nearby. In this regard, in the recent years, the Gura Humorului resort city developed in terms of accommodation and facilities. The achievement of strategic objective for tourism development requires appropriate policies for different branches of industry, namely: the policy of tourism product aims at modernizing and expanding the Romanian tourism, increasing its competitiveness and attractiveness on the national and international market; marketing and promotion policy must ensure the creation of a real image of Romania, designed to stimulate the national and international tourism demand; labor policy aims at ensuring the quantitative and qualitative point of view of staffing needs and their way of perfecting and training; policy on increasing the role of scientific research and technological development based on the need to identify new tourism products and markets, investment opportunities and development programs; legislative policy: tourism development requires the adoption of necessary regulations according to the laws of EU countries; fiscal policy aims at assessing the impact of fiscal measures on tourism development and the adoption of a system attractive for investors in tourism; partnership state policy aims at ensuring the superstructure, the local public government which would contribute with the necessary land for the project and the requested private sector, to finance, build and operate such projects. While Gura Humorului resort presents an outstanding tourism potential, it is not fructified, which pushes away tourists and it imprints a chain reaction for all those involved in the tourism phenomenon in the city and in the region.