Danubius International Conferences, 12th International Conference on European Integration - Realities and Perspectives
Meme: Vector of Irrationality in Human Economic Behaviour
Last modified: 2017-04-04
Abstract
The human cognitive and behavioural mechanisms are far from being fully understood, current theoretical models not considering the correlation between rationality, irrationality, and arationality which is substantiating people decision in general and economic decision in particular.
There is an imperative need for an interdisciplinary approach and multiple epistemological, logical and praxeological perspectives for a constructive critic of current concepts and new higher accurate theoretical developments in understating people decision considering arational, rational, and irrational aspects and their units of replication: gene, seme, and meme.
The argument of the paper is to approach the concept of meme as vector of irrationality and to analyse the correlation of arational, rational and irrational aspects on influencing human economic behaviour, for a comprehensive understanding and higher accuracy prediction of people economic decisions.
