Danubius International Conferences, 15th International Conference on European Integration - Realities and Perspectives
Imagining the behavioural scenarios in the discourse of publicity bank brochures- a persuasion mechanism.
Last modified: 2020-04-13
Abstract
Our research aims at arguing that the presence of behavioural scenarios in the discourse of publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of persuasion as presented in the specialists'perspective. We selected the discourse of publicity bank brochures of the BCR and BT bank, a discourse that matches the pattern of persuasive texts. The next stage consisted of a short analysis of the behavioural scenarios identified in the brochures'discourses and their validation as mechanism of persuasion.
