Danubius International Conferences, 17th International Conference on European Integration - Realities and Perspectives
Persuasion Tactics In Negotiation. Case Study On Life Care
Last modified: 2022-04-21
Abstract
This article presents the persuasion tactics identified by Robert Cialdini and their use in negotiation. The paper is structured in three sections: the first deals with the bargaining power, the second describes the persuasion tactics and in the third we conducted a case study for using these tactics in the sales of a company with two major distribution channels: an online shop and a sales team. This company is Life Care who focuses on natural, organic and vegan products in the health, self-care and nutrition sector of retail.
