Danubius International Conferences, 2nd International Conference The Danube - Axis of European Identity

Some Peculiarities in the Language Palette of the Ukrainian Mass Media

Larisa Topcii
Last modified: 2012-05-29


Language of modern mass media expresses all the active processes occurring in society and in the language. The given article deals with such tendencies as discourse polycodeness, crossing codes and foreign elements assimilation which are closely connected with democratization and liberalization. Typical features of modern mass media are displacement of semantical filling in lexical units, neosemantization, the elements interaction of literary and non-literary styles as liberalization of literary language norms and vocabulary metaphorization.