Danubius International Conferences, 5th International Conference The Danube - Axis of European Identity

Social responsibility - specific directions of action and different approaches

Last modified: 2015-05-22


Abstract: Social responsibility is more than a program or a campaign; it is a philosophy, a way of ethical and responsible behavior that touches all aspects of the business relationship with their employees, clients, shareholders, suppliers, the environment and, of course, with the local communities. As a result, more and more companies, conscious that such an approach can bring benefits, both by creating a competitive advantage and promoting a positive image and a good relationship with all partners, included social responsibility in their development strategy. These companies are mostly companies with high turnover, and they decide to invest part of its profit in society. They were the first who have realized their role, first they were requested to participate and those who had the financial strength to support important programs. In this regard, the paper aims to highlight specific action of social responsibility and types of approaches.