Danubius International Conferences, 11th International Conference The Danube - Axis of European Identity

Internationalization of the Franchise Network - a Way to Amplify a Commercial Success

Modiga Georgeta
Last modified: 2021-06-11


The franchise, independently ofthefield which it is used, is a strong driver of change, of innovation, emphasizing the current commercial trend of the specialization of participants in the business environment. In a world evolving unbelievably fast, in which ideas change, borders disappear and competition is ever stronger, any businessperson reaching an important stage of development, in order to continue developing, has to take into consideration a strategy ofexpansion to other markets. The competitive advantage provided by the franchise system makes it, at leastfor the moment, one of the most attractive business formulas.