Danubius International Conferences, 11th International Conference The Danube - Axis of European Identity
Local Marketing. The Importance of P.R. & Communication
Last modified: 2021-06-11
Abstract
My name’s A.D. Prodan and I’m a Student of Danubius C.R.P. 2nd year already.
Since we do study P.R. & International Communication, I’ve chosen to give some insights regarding my activities out of the Student life and incorporate a reality of the local Entrepreneurs on the Danube region (Braila VS Galati).
The main aspect I’ll do present is that not only the pandemic is a global problem but also for all local entrepreneurs. Due to these events in Braila & Galati whereby current activities on daily basis goes, one main of the basic aspects are directly related to exactly what I do study in the University and, that’s PR & Communication.
In terms of Marketing basically I’ve noticed a lack of knowledge & this is the main reason I want to highlight the aspects that could improve their Marketing Strategy & support their Business Long term plans. In the following short study, I’ll do present the aspects that I found as a barrier for the growth of the local Business.
Thanks!
