Danubius International Conferences, 11th International Conference The Danube - Axis of European Identity

The Influence of Adapting to a New Cultural Context and Integrating Athletes into a Multicultural Team on their Market Value

Daniel Lovin
Last modified: 2021-06-28


We live in an increasingly globalized world and this aspect is also reflected in team sports. Sport stimulates international migration and an increasing number of athletes are migrating to other countries out of a desire for professional development or because of finding international commitments. This paper aims to test the hypotheses that adapting athletes to a new cultural context and integrating them into multicultural teams have a positive impact on increasing their market value. To test these hypotheses, an online questionnaire was distributed to 150 foreign athletes who play in multicultural teams in France and Romania. With the help of SPSS software, the most widespread method of analyzing quantitative data, these two hypotheses were tested and validated. Thus, both the adaptation of athletes to a new cultural context and their integration into a multicultural team have a positive impact on increasing the market value of athletes. Adapting athletes prove that they are more competent, prove that they can transfer their skills to another cultural environment and thus increase their market value. In an increasingly diverse society, teams are made up of increasingly culturally diverse individuals, and athletes who are part of such teams need to integrate. The performance of the athletes in a team is influenced by the integration within it, and the good results of the team also lead to the increase of the market value of the athletes.

Acknowledgements: “The work of the first author is supported by the project ANTREPRENORDOC, in the framework of Human Resources Development Operational Programme 2014-2020, financed from the European Social Fund under the contract number 36355/23.05.2019 HRD OP /380/6/13 – SMIS Code: 123847. The work of the second author was carried out in the framework of the research project DREAM (Dynamics of the REsources and technological Advance in harvesting Marine renewable energy), supported by the Romanian Executive Agency for Higher Education, Research, Development and Innovation Funding – UEFISCDI, grant number PN-III-P4-ID- PCE-2020-0008.”