In a democratic society, ruled by people who respect the law and it’s meaning for progress, media is considered to be the „the watchdog of democracy” and, at the same time, the „fourth estate”. It’s specific role is to inform people on what is going on, to always reveal the truth, without being biased, to uncover abuses and pressure for their rectification, to mobilize public opinion and gesture, to connect politicians and people, to educate, to allow pluralism of ideas go public.

But this expressed multilateral role of the press comes with great responsability, that is to present reality without emotional involvement, without hidden financial interests, without expressing political affinities and without any other implications that could distort the truth and influence in a certain way the public opinion.

 When the responsibily doesn’t exist or when the press is affiliated with a political or financial group, it’s role and activity are being changed. Media has all the means to reach the people all over the world and deliver the desired information, in order to influence their opinion, actions, movements, choices.

Much has been written about these aspects in the press, national and international trials have been launched, the destinies of people and societies have been rewritten. This paper will show how the media can manipulate the perception of reality, through what channels and with what effects.