Momordica charantia is a species from Curcubitaceea family and has therapeutic potential and is a very good candidate for the development of anti-obesity, anti-inflammatory and anti-neoplastic health products and medicines. In addition, bitter melon chemical composition is high in phenolic compounds, including gallic acid, tannic acid, catechin, caffeic acid, p-coumaric acid, ferulic acid, and benzoic acid [1,2] with good antioxidant activities.

In Romania are adapted and cultivated two variety namely Momordica charantia ”Brâncus” and ”Rodeo”.

It is an easy plant to grow, which can a considerable income to farmers so we can get up to 20 kg of fruit on a single plant. A bitter cucumber seedling is sold for 1Ron, while for seeds, a kilogram costs 2,000 Ron.

Following the analysis of the market and the needs of the consumer, as the number of people with diabetes type II is increasing and natural remedies are easy to use, the Romanian farmer will be able to sell bitter cucumbers easily. This plant also serves as the first craft for a range of dietary supplements.

Momordica charantia is a plant of the future for the Romanian consumer and farmer, which will bring you benefits and income.

Acknowledgements: “The work of the first author is supported by the project ANTREPRENORDOC, in the framework of Human Resources Development Operational Programme 2014-2020, financed from the European Social Fund under the contract number 36355/23.05.2019 HRD OP /380/6/13 – SMIS Code: 123847. The work of the second author was carried out in the framework of the research project DREAM (Dynamics of the REsources and technological Advance in harvesting Marine renewable energy), supported by the Romanian Executive Agency for Higher Education, Research, Development and Innovation Funding – UEFISCDI, grant number PN-III-P4-ID- PCE-2020-0008.”