Danubius International Conferences, 4th International Conference The Danube - Axis of European Identity

The Role of Media in Social Integration within the Danube Region

Yoanna Pankova
Last modified: 2014-06-04


Objectives: This work analyses the importance of media as a perpetrator, influencing the pace of social integration. The article explores the differentiation in the way various media present events and the power of its influence. Prior Work: Study of Social integration. Approach: Survey among various media and its impact. Results: The results of the research show that the role of media is crucial for the subsequent attitude of citizens of the Danube region. It depends on the minimized or exaggerated impact of various events, presented by it. The news media, as a global informative actor in shaping citizen`s acquaintance on various topics, is crucial player in the process of integration. Implications: The significance of media`s influence is effecting not only the attitude of citizens but also the tourism development. Value: With the emergence of printing and broadcasting media, their impact on the fulfilment of social unity is constantly emerging.